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New products

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The popular this is me. lipsticks are getting reinforcement: from now on, the eight gorgeous shades of the new this is me. semi shine lipsticks leave a semi-gloss yet high-coverage finish on the lips. The formula with nourishing castor oil melts gently into the lip skin and feels super soft. Together with the matching soft & precise LIP PENCILS, they form a perfect match for irresistible kissable lips.

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This lipstick lasts and lasts and lasts! The ultra-light, nourishing formula provides the lips with intensive color without drying them out. For each of the eight shades with a long-lasting texture, which now comes in elegant black packaging, there is a matching stay 8h waterproof lip liner – this way, you can easily achieve accurate contours and the lipstick stays put where it belongs.

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for the ultimate look – the packaging already turns these false lashes into real eye-catchers! your look is sure to turn heads as it’s quick and simple to apply the lashes – and they can be removed just as easily.

Glue included.

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Accurate eyeliner and breathtaking cat eyes in seconds? No problem with the easy brush liner by essence. Thanks to its 400 tiny, fine hairs, you can easily glide the tip across the lid super accurately – for long-lasting and eye-catching looks that are sure to attract plenty of attention.

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Style it like a pro! This extremely long-lasting, waterproof eyeliner has an especially slim tip to create extremely accurate eyeliner styles and eye art like a make-up artist! The deep black texture leaves behind a gorgeous, matt finish and feels pleasantly light on the eyes.

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Natural-looking lashes or a dramatic eye-catcher in a wispy look? With the new Lash Princess false lashes, lash lovers no longer have to decide, because they are available in two versions. Simply attach the invisible, flexible lash band to the lash line with the enclosed glue and create a natural lash look with the Natural Effect version or a voluminous lash look with the Wispy Effect version. The false lashes feel as light as a feather on the lids and are reusable.

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Natural-looking lashes or a dramatic eye-catcher in a wispy look? With the new Lash Princess false lashes, lash lovers no longer have to decide, because they are available in two versions. Simply attach the invisible, flexible lash band to the lash line with the enclosed glue and create a natural lash look with the Natural Effect version or a voluminous lash look with the Wispy Effect version. The false lashes feel as light as a feather on the lids and are reusable.

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Dramatically curled yet pampered lashes that last all day long – that’s what the two new 24ever mascaras are capable of! The nourishing texture with hemp, almond and jojoba oil as well as vitamin E covers the lashes in a deep black that lasts 24 hours. The volume can be built up gradually depending on the desired effect and is available in two versions: the 24ever BOLD volume mascara with a plastic-elastomer brush for extreme volume or the 24ever DEFINED volume mascara with a fiber brush for a defined voluminous look – the choice is yours!

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Dramatically curled yet pampered lashes that last all day long – that’s what the two new 24ever mascaras are capable of! The nourishing texture with hemp, almond and jojoba oil as well as vitamin E covers the lashes in a deep black that lasts 24 hours. The volume can be built up gradually depending on the desired effect and is available in two versions: the 24ever BOLD volume mascara with a plastic-elastomer brush for extreme volume or the 24ever DEFINED volume mascara with a fiber brush for a defined voluminous look – the choice is yours!

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Frame it! The angled eyebrow brush is perfect for applying different textures such as gel or powder to the brows.

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The eyebrow stylist in a new look: Wow brows are guaranteed with the brow powder set. The kit contains two colored powders and a brush with which the eyebrows can be shaped in no time.

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The new brow pomade + brush enables perfectly styled eyebrows on the go. Simply unscrew the small container with pomade, pull off the lid on the other side and dip the angled brush contained in the creamy texture. Then fill in small gaps in the browbones, shape the hair into the desired shape, let it dry briefly - done. And best of all: the formula is extremely long-lasting, waterproof and does not smudge.

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Here it is – the gel nail polish top coat reloaded! Just like its popular predecessor, the top coat is a must-have for all nail lovers, because it leaves a breathtakingly shiny gel like finish on the nails – and all this without the need for an LED or UV lamp! In addition, the new Top Coat ensures a noticeably longer durability of your color nail polish – confirmed by 80% of the users in combination with the shine last & go! gel nail polish